Everything you ever wanted to know about: Zynga

Posted on 29 Sep ’11

Following on in the “Everything you ever wanted to know…” series, like Angry Birds and Dropbox, this post takes a look at Zynga – the social game developer.

Zynga is a world-famous social game developer, whose titles include Facebook games such as CityVille, FarmVille, Mafia Wars, and Zynga Poker (which I play quite a bit on my iPhone). Primarily based out of San Francisco, USA, this social game company has really shined in this space – the two metrics that really impress me time and time again are the number of monthly online users (>250 million and rising) and the ever increasingly ridiculous valuations of the company (>$20 billion and rising).

Personally, I play mobile social games such as Zynga Poker, however I don’t really play any of the major online social games (more so fearing their addictive nature than anything else).

Whether you play the games or not, the company itself is a testament to the social era, specifically social gaming. Here are a few of the most interesting articles I have come across (primarily from Business Insider):

Either you build a social game or your invest in one, so I am certainly looking forward to when Zynga IPOs (eventually) to get in on some of that action.

As I come across more, I will try to keep this post updated. However feel free to add your own interesting articles through the comments below.



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